Research-driven flagship report on the state of automation in construction

Overview

Led the creation of Hexagon’s Autonomous Construction Tech Outlook, a global research campaign surveying 1,000+ industry leaders—including 300 C-level executives—to understand how construction firms are adopting automation and closing the “data leverage gap.” Positioned Hexagon as a thought leader by connecting data-driven insights to pressing industry challenges.

Impact

• Global Market Reach: Generated 3.4M digital impressions, driving broad market visibility for the campaign
• Executive & Industry Engagement: Secured 978 content downloads (on an ungated asset) and directly reached 149 new accounts, successfully placing the research findings in front of tier-one technology decision-makers
• Narrative Leadership: Positioned Hexagon as a primary thought leader on the "data leverage gap," reframing the industry conversation around the value of turning disconnected jobsite assets into real-time insights
• Search Visibility: Successfully secured Page 2 organic search rankings for high-priority enterprise sector keywords at the time of reporting
• Pipeline Alignment: Unified multi-channel assets to influence €810K in open pipeline through the gated campaign webinar

My Role

• Directed overall content ideation, survey oversight and campaign planning
• Partnered with research, product and divisional marketing teams to shape narrative
• Managed landing page build, campaign rollout and derivative content strategy
• Wrote copy for assets listed above
• Optimized the promotional campaign based on analytics and insights

Process

• Topic selection / framing: Identified construction automation as a strategic focus by analysing industry trends and competitor gaps
• Stakeholder engagement: Interviewed and aligned 20+ global stakeholders (execs, SMEs, marketing teams) to refine insights and validate storylines
• Activation: Launched campaign via web, PR, social and industry events; organized regional roadshows to socialize findings and strengthen adoption
• Optimization: Extended impact through derivative content, keynotes at Hexagon LIVE and ongoing partner amplification

https://www.loom.com/share/284c9eaf4a9c4d90a72bdf319f44fb50?sid=9f6fbccb-6c29-40d6-9556-52d9d1f657a9

Featured In

• Landing page: Close the data leverage gap with construction automation
• Media coverage:
  • 908K media impressions
  • 24 unique articles and recordings in key industry outlets
  • 13 features in Tier 1 publications
  • ~900K UVPM (unique views per month)
• Featured in Hexagon LIVE sessions and executive presentations
• Award recognition: Content Marketing Awards 2024 finalist