Multi-channel campaign establishing Hexagon as an authority in digital twins
Challenge
Hexagon’s digital twin capabilities existed across multiple business units, industries and technologies, but the market story was fragmented. Teams were talking about digital twins in different ways, making it harder to present a clear, unified point of view.
At the same time, digital twins were becoming a high-interest topic for executives looking for credible guidance on adoption, use cases and business value. The opportunity was to bring Hexagon’s expertise together under one cohesive narrative and position the company as a cross-industry authority.
Strategy
Designed and executed an integrated campaign anchored by the Digital Twin Industry Report and supported by an always-on content hub. The approach combined SEO-driven assets, industry research, cross-channel activation, and media amplification to strengthen Hexagon’s authority and relevance.
Campaign Elements
- Flagship report: Survey of 660+ senior leaders on adoption trends
- Content hub: Glossary, customer cases, and statistics page (became the second-most accessed Hexagon.com page, frequently cited by generative AI tools)
- Media outreach: 24 placements (~900K UVPM), including 13 Tier 1 outlets
- SEO lift: Improved rankings to page 1 for long-tail terms like digital twin report and digital twin benefits
https://lnkd.in/p/e5k2rm4M
Impact
- 3.6M impressions and 19K ad clicks, exceeding campaign goals
- 1,165 downloads, validating audience demand for research-led content
- Significant boost in organic search visibility
- Created a repeatable hub model for future campaigns
My Role
- Directed campaign strategy across SEO, content, and media
- Oversaw report development and survey analysis
- Designed hub approach (statistics page + glossary)
- Coordinated cross-industry messaging with PR, SEO, and creative teams
Featured In
- Digital Twin Hub on Hexagon.com (report, glossary, statistics page, customer use cases)
- Media coverage across Tier 1 outlets (24 total placements, ~900K UVPM)