Peer-driven thought leadership report exploring the future of robotics
Overview
Hexagon’s Future of Robotics 2035 report brought together insights from 11 global robotics experts to explore how robotics could shape industries over the next decade. As part of the project team, I secured five contributors, including NVIDIA, and guided their input to align with the report’s narrative.
I also developed the campaign plan and partnered with events colleagues to extend the collaboration into Hexagon LIVE Global, where NVIDIA participated in a featured Tech Talk. The result was a forward-looking thought leadership asset that achieved more than 1M impressions in the first month and positioned Hexagon at the center of the robotics conversation.
Impact
- 11 global experts featured in the report
- 5 contributors secured directly, including NVIDIA
- 1M+ campaign impressions across digital, social, and event channels in the first month
- Extended NVIDIA’s participation into a Tech Talk at Hexagon LIVE Global
- Strengthened Hexagon’s positioning as a thought leader in robotics and AI
- Extended the report into multi-format learning experiences, including testing a podcast version created with Google NotebookLM
Testing how AI can extend research storytelling: this podcast was generated with Google’s NotebookLM to make the Future of Robotics 2035 report accessible in audio form.
Testing how AI can extend research storytelling: this podcast was generated with Google’s NotebookLM to make the Future of Robotics 2035 report accessible in audio form.
My Role
- Secured and onboarded five global robotics experts, including NVIDIA
- Collaborated on content development and narrative alignment
- Designed campaign plan for launch and derivative assets
- Partnered with events colleagues to integrate NVIDIA into Hexagon LIVE Global programming
Process
- Expert engagement: Identified and secured key contributors, and ensured insights tied into the narrative
- Partnership collaboration: Facilitated NVIDIA’s role in the report and their extension into Hexagon LIVE Global
- Campaign planning: Outlined rollout across web, social, and event platforms; prepared derivative content strategy for amplification
- Innovation in formats: Piloted the use of Google NotebookLM to generate a podcast version of the report, designed for audiences who prefer to learn through listening
Featured In
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The Future of Robotics 2035 report in the spotlight at the World Robot Conference—sparking conversations on what’s ahead for robotics.
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The Future of Robotics 2035 report in the spotlight at the World Robot Conference—sparking conversations on what’s ahead for robotics.