I’m a content and communications leader with 15+ years of experience making complex ideas easier to understand and harder to ignore.
I’ve led global campaigns on AI, robotics, and digital twins at Hexagon, built messaging frameworks used across hundreds of marketers, and partnered with companies like NVIDIA to bring new stories to market. Before that, I shaped brand and communications strategy in the healthcare technology space at Carestream Dental.
I also volunteer with TEDxAtlanta, where I contribute to content for community events.
⭐ Content strategy and campaign development
⭐ Integrated marketing programs
⭐ Messaging frameworks & narrative design
⭐ Internal and executive communications
⭐ SEO, SEM, and digital performance
⭐ Stakeholder and partner engagement
Integrated Campaign | SEO Strategy | Thought Leadership
Directed Hexagon’s integrated campaign on digital twins, combining a flagship multi-industry report, content hub, and cross-channel amplification. The campaign reached 3.6M+ impressions and secured Tier 1 media coverage, while the statistics page became the second most accessed page by GenAI bots on hexagon.com — proof that the hub strategy drove visibility and delivered lasting value for both audiences and search.
Digital Twin Integrated Campaign
Content Strategy | Campaign Development
Flagship research-led campaign on the future of autonomous construction. Led ideation, stakeholder alignment, and execution across web, social, PR, and events.
Delivered 3.4M+ impressions, 7.7K ad clicks, and €810K in open pipeline influenced, establishing Hexagon as a thought leader in construction technology.
Autonomous Construction Report
Peer Report | Partnerships | Events
Collaborated with NVIDIA and other global experts on Hexagon’s forward-looking robotics report. Led expert onboarding, campaign planning, and ensured NVIDIA’s visibility in both the report and a Tech Talk at Hexagon LIVE Global.
I was featured in alan. agency’s Changemakers series, where I talked about one of my favorite marketing soapboxes: B2B content should help people make better decisions, not just add more noise. The interview covered research-led content, executive audiences, sales input, internal roadshows and why clarity is what makes marketing useful.